Shang-Chi star Simu Liu has been unveiled as the face of Canadian outerwear brand Nobis.

Liu announced the collaboration on Instagram, posting 'I'm partnering with my friends at @Nobis to be the Global Ambassador of their 15th anniversary collection! Nobis is an Asian-Canadian-owned fashion label specialising in parkas designed to withstand brutal Canadian winters while maintaining style and comfort. Because if you're gonna survive a polar vortex, you might as well look fly as hell doing it'.